Welcome to the website of Law Office Logos. Here, we are compiling our joint knowledge about designing logos for law firms. While legal design may not always be held to the same standards found in more artistic industries, we believe that it’s still important to have professional, educated logo design, even if you’re a small business. In fact, we’ve written an entire page about why logos are especially important if you’re a sole practitioner.
You may not realize it, but even in the legal industry, potential clients are making their decision largely on the outward appearance of your firm. This is why you wear a suit to the office every day, even if nobody comes in, correct? Appearances change the way we think about the world around us. Logos are just one part of your law firm image–but on this site, they’re everything. We cover everything from font to color to symbol choices, and how each aspect can come together to create a message that communicates the values and personality of your brand.
You may think, “Why is my brand so important? I am an excellent lawyer who does my job well, isn’t that enough?” Unfortunately, it’s not, and the number one reason is because external perception often matters more than your actual actions. If you have no brand image, potential clients will approach you looking directly at your prices and services. They’ll be skeptical and distrustful of your intentions. However, if you set out clearly that your firm’s mission is to promote justice, and has a strong brand image that conveys accountability and honesty, they’ll approach your brand looking at your personality and firm culture. By showing that your firm represents something, you give clients that believe in similar values a reason to hire you.
A good logo design hinges on good use of shape and color; essentially, that’s all your logo really is. It functions as a graphic representation of an entire company. Below are some specific tips and ideas you can apply when determining a logo design:
Use the visual double
Some really clever logos will actually include two images that make sense in the context of someone’s business and morph them together to create something catchy, clever, and memorable. For example, the classic example of this would be the Fedex logo, which looks like simply their name at first glance. If you look closer though you can see a small arrow created by the closing ‘e’ & ‘x’. The arrow works incredibly well to represent Fedex as it insinuates movement, speed, and precision – all concepts related to package delivery.
Don’t take color decisions lightly
Colors are way more important than most people give them credit for – luckily, professional designers have undergone training which helps them identify the theory behind a color and understand its various meanings and implications. Law Firms typically want to use colors that appear strong, professional and polished – no neon pinks here. If your firm specializes in securities cases, you might want to incorporate gold or silver – the colors of wealth and money. If you work in personal injury or criminal defense, red might be a good choice as it represents danger and power.
Don’t be cliché.
Like every industry, there are certain trends (or, realistically, clichés) which permeate the design world. Research design trends and don’t let your law firm be a victim of what’s already been done. Law Firms are very serious, steadfast industries – you don’t want a logo that is hip to the time, but rather something that will grow with your firm and distinguishes you from the basic offerings. Similarly, you don’t want to get too creative either. Being too creative, cute or clever in your design will send customers the wrong message. They may enjoy the image, but that doesn’t mean it will instill trust in them.
There are many other factors to consider when designing a logo, and hopefully this list will give you a better idea of where to start and what to avoid during the design process.